Alliance Theatre Company 2001-2002 Season Prototype Coca-Cola Bottle - Originally produced as a premium
Coca-Cola bottle for a fund raising campaign in mid-2001, it arrived
too late in the season. All but 62 prototype bottles were destroyed.
The only remaining Coke bottles were hand-selected for quality
labels. Of these, 60 were put in numbered tubes - and 48 were
given to major patrons and staff of the Theatre. This Coke bottle
does not have a tag or number.
When a new artistic director took over mid-project, the logo was
changed and remaining bottles destroyed. A Woodruff Arts Center
employee rescued a few that were to have been given to patrons.
None of these rare Coca-Cola bottles were ever released to the
public. A second edition logo was to be released in 2002 but never
went into production. A
few Alliance Theatre prototype Coke bottles with the tube or tag
are also available.
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