75th Anniversary of Coca Cola Santa
75th Anniversary of Coca Cola Santa - In
1931, The Coca Cola Company commissioned Michigan-born illustrator
Haddon Sundblom to develop advertising images using Santa Claus.
What started as an advertising campaign soon became a tradition
that has captured the public's fancy for the last 75 years. For
inspiration, Sundblom turned to Clement Clark Moore's 1822 poem
"A Visit From St. Nicholas." Moore's description of
the man as "chubby and plump, a right jolly old elf"
led to an image of Santa that was warm, friendly and human. For
the next 35 years, Sundblom painted portraits of Santa that helped
to create the modern image of Santa -- an interpretation that
today lives on in the minds of children of all ages all over the
world.
The Coca Cola Company was among
Sundblom's earliest clients. He created hundreds of enduring advertising
images for Coca Cola, but none has had the impact of his Santa
Claus series. He created his last two Santa paintings in 1964.
His work had a powerful, enduring quality that continued to inspire
future images of Santa Claus for Coca Cola. The impact of Mr.
Sundblom's creation was detailed in a history of Santa, "The
Santa Claus Book," written by art director and advertising
executive E. Willis Jones. In it, he wrote: "in 1931 there
blossomed forth the heartiest, most universal Santa Claus ever.
For two generations of Americans, and for millions upon millions
all over the world, it is Sundblom's Santa who is the real Santa
Claus, whose face, despite changing tastes and electronic times,
radiates the true spirit of Christmas."
To commemorate this event, The
Coca-Cola Company, is pleased to introduce its first, in a series
of limited edition products featuring "Santas for Coca Cola"
by Haddon Sundblom. Each limited edition piece will have the 75th
Anniversary seal commemorating this event. Only available for
a short time, these special Coke products will be collector's
treasures for years to come.
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