Celebrate Coca Cola - For decades The Coca-Cola Company has encouraged celebrations of events and annual holidays with many special editions. This is especially true of Christmas. The world-famous Santa Claus was first illustrated by Haddon Sundblom, for the advertising theme "Thirst Knows No Season" created over 75 years ago. These beloved Coke advertising images shaped the modern picture of Santa. Please select from the categories below to find your favorite licensed Celebrate Coca-Cola product.