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Meet this Coca-Cola Artist - Jim Harrison
Meet Jim Harrison, beloved artist of Coca-Cola landscapes. When young Jim Harrison climbed atop the scaffold in the summer of 1952 to paint his first Coca-Cola sign, little did he know that he was beginning a lifelong love for the Coca-Cola trademark and launching a career as one of American’s foremost landscape artists. From his early experiences, Jim developed a passion for preserving the past, especially rural America. "I sincerely try to put meaning into my work in hopes it has some historical value," he says. "With my paintbrush and pen, I sometimes feel like I’m just one step in front of the wrecking ball. For more than half a century, I have had a love affair with old buildings, old things, and old ways. Preserving them in at least some small way is important to me."
Through the years Coca-Cola remained dear to Jim's heart, and he became an avid collector of old Coca-Cola signs. His studio is lined with a vast array of this collection, many of which serve as inspirations in his paintings. "For almost a century Coca-Cola has been one of the world’s best known American products," says Jim Harrison. "Coca-Cola’s trademark has been a favorite subject of mine throughout my life as an artist, beginning with my earliest days as an assistant sign painter in rural South Carolina."
Since entering into a licensee relationship with Coca-Cola in 1995, Jim Harrison has developed limited edition prints and other products including canvas transfers, trays, sun catchers, and calendars. Today his studio is located in Denmark, SC. Jim Harrison has also published 6 books and is often invited to speak on the vanishing rural America and his artwork.
For more information about the 10th Anniversary Celebration at 2CollectCola.com
